A company has an email marketing tool that is used for both SMS and email. The tool generates the following campaign URLs:SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_nameHow should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?
An automobile manufacturer recently integrated Adobe Audience Manager (AAM) with Adobe Analytics.The business wants to bring in multiple AAM segments inside analytics to associate other metrics with the AAM segments. Also, AAM needs analytics data to create first party traits.Which configuration should be used to enable a two-way integration?
A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.Page 1:s.products = ";prod123;1;100;;evar2=merch_category1"; Page 2:s.products = ";prod123;1;100;;evar2=merch_category2";If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)
A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.The Architect adds the following dimensions and metrics to the Measurement Plan: eVar for Visitor Login StatuseVar for Form Name Event for Form StartsEvent for Forms Submitted With Errors Event for Forms Submitted SuccessfullyWhich two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)
A new business requirement is submitted to start capturing the shipping cost of each order. Afterupdating the product string on the confirmation page to collect the shipping cost in event1 00, no results show up for this event in Adobe Analytics.s.products = ";car stereo;1;820;event100:123=23 Which code change should be made?