Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.In what two ways can Sally test the confirmation email? (Choose two.)
A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement.What type of report can be built and analyzed to show the most engaging content?
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked histeam if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.Which field can Keeghan check to give him some indication of where the leads came from?
A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?