Marketo MCE Marketo Certified Expert Exam Exam Practice Test Questions

• Question 1

  What is the difference between hard bounces and soft bounces?

  • A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.
    
  • A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.
    
  • A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.
    
  • A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.
    

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• Question 2

  A marketer wants to have a form in a pop-up window on the company website.How can the marketer accomplish this?

  • Choose Lightbox as the embed code type
    
  • Design a landing page that gives the visual effect of a pop up window
    
  • Change the form type to Lightbox under form settings
    
  • Create a New RTP Dialog Web Campaign
    

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• Question 3

  What form field type can be used to capture URL parameters?

  • Input Masking Fields
    
  • Hidden Form Fields
    
  • Dynamic Form Fields
    
  • Anonymous Form Fields
    

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• Question 4

  A lead is deemed sales ready.What is an appropriate method to communicate this to sales?

  • Update lead acquisition program
    
  • Send the lead an alert
    
  • Update lead status
    
  • Marketing suspend the lead
    

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• Question 5

  A marketer has a global form that is used on five white-paper landing pages.How can the marketer determine which leads filled out the form on a specific landing page?

  • Create a Landing Page Performance Report
    
  • Create a smart list using the filter ''Visited Web Page'' with the constraint of ''Form = True''
    
  • Create a smart list using the filter ''Filled out form'' with the constraint of ''Web Page''
    
  • Create a form submission list in the Design Studio
    

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