Microsoft MB-220 Microsoft Dynamics 365 for Marketing Exam Exam Practice Test Questions

• Question 1

  Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.Once enabled, where will the full text of your privacy policy be stored?

  • on your organization's private website, with the login information needed to access it
  • on any publicly-available website, with the URL listed in the Event Management Settings
  • on your organization's website, with the URL listed on the Default Configuration Set
  • on any publicly-available website, with the URL listed in the Landing Page Configuration Set

  Show Answer Answer: D Next

• Question 2

  You are a Dynamics 365 Marketing functional consultant.You create a marketing subscription list and you need to make it available for website visitors.In which two ways can you do this?

  • In the Email Marketing form, drag the created subscription list to the form.
  • In the Subscription Center form, drag the created subscription list to the form.
  • In the Landing Page template, drag the created subscription list to the form.
  • In the Event Template, drag the created Subscription List to the form.

  Show Answer Answer: A, B Next

• Question 3

  You have been tasked with creating a Customer Journey Template that will be used as a starting point by others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts and group the journeys by the contacts account.Which template contains all of the necessary elements to meet these requirements?

  • Purpose: Sales, Target: Contacts. Language: French. Is recurring: Yes
  • Purpose: Multipurpose. Target: Accounts. Language: French. Is recurring: Yes
  • Purpose: Multipurpose. Target: Contacts. Language: French. Is recurring: Yes
  • Purpose: Sales, Target: Accounts. Language: French. Is recurring: No

  Show Answer Answer: B Next

• Question 4

  Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.Which type of marketing segment should you create?

  • Profile Segment
  • Interaction Segment
  • Landing Page Segment
  • Customer Insight Segment

  Show Answer Answer: B Next

• Question 5

  Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue.How can you use tools in Dynamics 365 Marketing to generate this report?

  • Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.
  • Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.
  • Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.
  • Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.

  Show Answer Answer: B Next