Microsoft MB-260 Microsoft Customer Data Platform Specialist Exam Exam Practice Test Questions

• Question 1

  You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.Which option is the fastest way to fulfill the requirement?

  • Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.
  • Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.
  • Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.
  • Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

  Show Answer Answer: C Next

• Question 2

  Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.What should you do?Solution: Clean the data by transforming the first row to be used as headers and removing special characters and spaces from header row, defining column types to be appropriate field types, remove rows with missing primary keys, and name the query. Click ''Next'' and your data is now ready for unification.Does this meet the goal?

  • Yes
  • No

  Show Answer Answer: A Next

• Question 3

  You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

  • The specific activity relationship path(s).
  • The number of days since the last order line
  • The credit card or any specific attributes recorded at the order line
  • The number of order lines
  • The value of the order line

  Show Answer Answer: B, D, E Next

• Question 4

  You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

  • In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.
  • In the Create New Environment dialog window, enter *UAT1' name. Check Copy from exiting environment and select 'Dev from the option set.
  • In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.
  • In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

  Show Answer Answer: C, D Next

• Question 5

  Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by transforming the first row to be used as headers, defining column types to be appropriate field types, and naming the query. Create a full name column if it does not exist by merging the columns for the first name and last name. Click ''Next'' and your data is now ready for unification.Does this meet the goal?

  • Yes
  • No

  Show Answer Answer: A Next