Microsoft MB-260 Microsoft Customer Data Platform Specialist Exam Exam Practice Test Questions

• Question 1

  Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click ''Next'' and your data is now ready for unification.Does this meet the goal?

  • Yes
  • No

  Show Answer Answer: B Next

• Question 2

  You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.Which statement is correct when considering audience insights for business accounts versus individual consumers?

  • The out-of-the-box product recommendation prediction model is available for business accounts.
  • Data ingestion features are different for business accounts and individual customers.
  • Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
  • Business accounts and individual consumers share the same audience insights environment.

  Show Answer Answer: C Next

• Question 3

  Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.What should you do?Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Click ''Next'' and your data is now ready for unification.Does this meet the goal?

  • Yes
  • No

  Show Answer Answer: B Next

• Question 4

  You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.You decide to create the data source(s) needed in audience insights.Which statements best describes the steps needed to ingest the required data to audience insights?

  • In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as 'Loyalty Cell Phone' and enter storage account name to authenticate. Repeat the steps for other tables.
  • In audience insights, select Data Sources, add data source, enter 'CellPhone' in the name field and click Next.
  • In audience insights, add data source and select Azure data lake storage as an import method, enter 'cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.
  • In audience insights, add data source and select Microsoft Dataverse as an import method, enter 'CellPhoneloyalty' as a data source name.

  Show Answer Answer: C Next

• Question 5

  You are a Customer Data Platform Specialist. Audience insights users state that they are not able to quickly find details on specific customers while searching customer profiles. You explain the index and search capabilities within audience insights.Which two statements are correct about configuring and using search and filter index capabilities? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

  • You can add up to 25 custom fields to index and configure filtering for each one of the fields as an administrator.
  • The only fields that are available for indexing are the ones that exist in the customer profile that you created during the data unification process.
  • You can only add a filter for a specific field from the search and filter index page in audience insights.
  • Users with a contributor role can add fields on the search and filter index page in audience insights and configure how many filtered records to show.

  Show Answer Answer: B, C Next