Salesforce CRT-550 Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Exam Practice Test Questions

• Question 1

  A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.What should a consultant recommend to meet this criteria?

  • Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
  • Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
  • Sync all custom objects to Marketing Cloud and recreate the reports for sending.
  • Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

  Show Answer Answer: A Next

• Question 2

  A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.What solution could be recommended?

  • Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
  • Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
  • Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
  • Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

  Show Answer Answer: D Next

• Question 3

  Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests thisdata into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.Which solution ts appropriate in this situation?

  • Split the existing activities into two separate automations.
  • Implement a Wait Activity to wait until the data extension is populated with records.
  • Place a Verification Activity between the import and SQL Query activity.
  • Write a custom SSJS script to
  • validate the row count of the staging data extension and send a notification email.

  Show Answer Answer: B Next

• Question 4

  Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@exampie.com.Which email address would appear as the From Address for the automatic reply to the customer?

  • customerservice@nto.com
  • reply@marketingcloud.com
  • customer@example.com
  • A marketing@email.nto.com

  Show Answer Answer: C Next

• Question 5

  Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.Which field name should be included in the report in addition to email address?

  • Individual ID
  • Contact ID
  • CampaignMember ID
  • External ID

  Show Answer Answer: B Next