Salesforce Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Exam Practice Test Questions

• Question 1

  Which are true about Engagement Program

  • If a prospect is removed from a list that a program uses, that prospect stops moving through the program
  • If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
  • If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
  • When no new prospects are added to or processed in a program for 30 days, it becomes inactive
  • When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
  • A single rule step can evaluate up to five conditions
  • When no new prospects are added to or processed in a program for 365 days, it becomes inactive

  Show Answer Answer: A, ,B, ,C, ,D, ,E Next

• Question 2

  Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segmentprospects who have visited the pricing page. Which automation tool would best achieve this?

  • Create a form with a Completion Action to send a pricing sheet.
  • Create a Dynamic List based on page view to segment automatically
  • Create a special campaign to track pricing page views.
  • Create a Page Action set to Tag prospects as having viewed it and add them to a list.

  Show Answer Answer: D Next

• Question 3

  There is Custom Field Type in Marketing Cloud Account Engagement called Phone

  • True
  • False

  Show Answer Answer: B Next

• Question 4

  While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.What next steps should decrease the transition time?

  • Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
  • Refine scoring and grading models to only give the Sales team the most qualified leads.
  • Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
  • Create lead nurturing programs to help the Sales team nurture leads until their deals close.

  Show Answer Answer: B Next

• Question 5

  Administrators can reset passwords for users

  • True
  • False

  Show Answer Answer: A Next