Salesforce Marketing-Cloud-Administrator Marketing-Cloud-Administrator Exam Exam Practice Test Questions

• Question 1

  A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.What consideration should be given to the preference profile centers for this integration?

  • Branding for each business units' profile centers will be inherited from the default business unit setup.
  • Profile/Preference centers are automatically created for each business unit connected through Multi-org
  • Multi org does not support the standard profile preference center for the business units.
  • Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

  Show Answer Answer: C Next

• Question 2

  NTO has been noting reduced deliverability when they do large sends.Which part of deliverability is tied to hitting Spam Traps during a send?

  • List Hygiene
  • Authentication
  • Content
  • Engagement

  Show Answer Answer: B Next

• Question 3

  A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.Which two settings could solve this issue?Choose 2 answers

  • Change Column Delimiter to
  • Change Character Encoding to UTF-8
  • Select Unicode Output
  • Change Format to xml

  Show Answer Answer: B, C Next

• Question 4

  Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.What is the best way to facilitate this within Contact Builder?

  • Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
  • Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
  • Create three distinct Attribute Groups that link each data extension directly to Contacts.
  • Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

  Show Answer Answer: D Next

• Question 5

  Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.Which two terms would they add to their website to accomplish this?Choose 2 answers

  • Collect Code
  • Recommendation Code
  • Conversion/Cart Code
  • Email Conversion Code

  Show Answer Answer: B Next