Salesforce Marketing-Cloud-Personalization Marketing Cloud Personalization Accredited Professional Exam Exam Practice Test Questions

• Question 1

  What attribute and value is passed in the event API request for returning server side campaigns? [check]

  • Source = Server
  • Server Side messages = 1
  • Server side are always returned
  • Server side = true

  Show Answer Answer: A Next

• Question 2

  What are two ways to populate the Marketing Cloud Personalization catalog?

  • Email Pixel
  • Third-party Integration
  • ETL Feed
  • Web SDK

  Show Answer Answer: C,D Next

• Question 3

  What are three areas a business user can apply custom catalog dimensions?

  • Template filtering
  • Segmentation
  • Reporting
  • Recipe exclusions and boosting
  • Campaign targeting

  Show Answer Answer: C,D,E Next

• Question 4

  What is the unified customer profile?

  • A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
  • A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
  • A unified view of all customer activity across, websites, web applications, mobile store, call center
  • A profile view for administrators to see activity across all of the customer touch points

  Show Answer Answer: A Next

• Question 5

  What qualifies a web visitor to see any experience of a web campaign?

  • Campaign tracking rules
  • Einstein Next Best Action
  • Einstein Recipe Ingredients
  • Email campaign rules

  Show Answer Answer: C Next